The New York Powders


The New York Powders is a capsule collection of small-batch, handcrafted multifunctional shimmer powders made with vegan-friendly, ethically sourced ingredients. These shades are highly pigmented and long lasting with intense shimmer that’s visible under low, natural, and bright light. The rich powders are creamy, blendable and more importantly, offer bold color payoff on all skin tones.

The Tokyo Lashes Collection


The Whimsical Collection features three lash styles that offer very different forms of "look at me" lash drama! Choose from human hair, 3D silk, or our premiere 3D mink lashes, but all are lightweight, easy to apply and can be re-worn up to 20 times with proper care!

The Kawaii Girl Story

A Kawaii Girl is cosmopolitan and takes her cue from the international beauty community. She expects her makeup and beauty choices to create a look that’s equal parts timeless yet unforgettable. But most importantly, her beauty style has a touch of whimsy…Kawaii even! Kawaii Girl is a curated brand for the whimsical girl in all of us!