About Us


 

Kawaii Girl Cosmetics founder Dorian Smith-Garcia

Kawaii Girl Cosmetics started from founder Dorian Smith-Garcia’s obsession with finding the perfect pair of flutter lashes and matte lipsticks that actually stay put but are intensely hydrating. Thanks to her professional life in the entertainment industry, Dorian constantly travels to Tokyo where she was greatly influenced by Japanese skincare, beauty brands and trends. Armed with her appreciation of Kawaii culture and passion for makeup, Dorian created Kawaii Girl Cosmetics. The line launched in January 2017 and exclusively features lashes in their debut collection. 2018 will see the brand expand into color cosmetics and beauty tools.

But more important than just launching another beauty line, was creating a brand that was especially significant to her own life and experiences. As stated in her own words, "Kawaii Girl Cosmetics is for everyone and anyone who loves a great pair of flutter lashes and wants to embrace whimsy — however that translates for them. But it will always be for those who want to shatter stereotypes and remind the powers that be — whether that’s mainstream society or the bullies in your own enclave — that there is no one way to be."

Learn more about Kawaii Girl Cosmetics' full mission statement as told in Dorian's own words.


What is Kawaii Girl?

In Japanese, "kawaii" means cute. And the concept of cute is something that is prominently featured in Japanese beauty culture, which focuses on enhancing your natural beauty. Kawaii Girl Cosmetics is centered on the concept of cosmetics to enhance your natural beauty that leave you comfortable and confident in your own skin rather than reinventing your gorgeous features. We believe what you see in the mirror - before and after you apply makeup - should still feel like you! Kawaii Girl is a curated brand featuring premium cosmetics that will enhance and highlight the natural beauty in all of us!

 

Who is Kawaii Girl?

A Kawaii Girl is a cosmopolitan makeup enthusiast who takes their cue from the international beauty community. They expect their makeup and beauty choices to create a look that’s equal parts timeless yet unforgettable. But most importantly, their beauty style has a touch of whimsy…Kawaii even!