Spooky Season is Here!

Complete your Halloween look with one of our lush, vegan-friendly lash styles!

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Staten Island Powders Have Arrived!

Finally, Staten Island has entered the building! From the borough that brought you Wu-Tang and a sneak hack to see the Statue of Liberty, comes a bold blue shade that's perfectly named after the shore district, St. George!

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Makeup That Breaks Barriers

Kawaii Girl Cosmetics is an indie beauty brand that was founded on inclusivity and using the medium of makeup to create a safe space for beauty fans to be their authentic selves. Makeup should be a judgement-free experience and we will always support the concept of speaking truth to power through the creativity that the beauty world can spark.

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What is Kawaii Girl Cosmetics?

Kawaii Girl Cosmetics is a Black-owned, woman-owned, Leaping Bunny Certified cosmetics brand. We specialize in creating quality cosmetics while also ensuring that the makeup world is accessible to all. Whether you're a pro, a newbie, a guy, a girl, or anything in between, everyone can be a Kawaii Girl!

How Will You Rock the New York Powders?

Our New York Powders are an ever-growing collection of vivid shimmery shades, each named after districts across the five boroughs of New York. What shade will we drop next?

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