• Kawaii Girl Cosmetics Lashes posed with varying pumpkins and gourds against a bright yellow backdrop

Makeup That Breaks Barriers

Kawaii Girl Cosmetics is an indie beauty brand that was founded on inclusivity and using the medium of makeup to create a safe space for beauty fans to be their authentic selves. Makeup should be a judgement-free experience and we will always support the concept of speaking truth to power through the creativity that the beauty world can spark.

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The New York Lashes are Here!

Named after two vibrant boroughs in New York City, say hello to Manhattan and The Bronx. Perfect for day or night, these lashes are the perfect complement to our New York Powders.

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What is Kawaii Girl Cosmetics?

Kawaii Girl Cosmetics is a Black-owned, woman-owned, Leaping Bunny Certified cosmetics brand. We specialize in creating quality cosmetics while also ensuring that the makeup world is accessible to all. Whether you're a pro, a newbie, a guy, a girl, or anything in between, everyone can be a Kawaii Girl!

How Will You Rock the New York Powders?

Our New York Powders are an ever-growing collection of vivid shimmery shades, each named after districts across the five boroughs of New York. What shade will we drop next?

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